Every business needs social media to reach more people. It may seem like your business doesn’t need it or match what’s out there, but that’s far from the truth. Any small business can benefit from making stronger connections with current customers. The plus, you’ll be able network with other businesses that have similar products or services. Here are seven reasons why every small business needs to be on social media.
Facebook, Instagram, TikTok— there are many platforms and it can be hard to keep up with all of them. However, finding the right one is personal preference — especially if you own or work at a small business. These seven reasons why every small business needs to be on social media will help you understand. You’ll see the value in these networks and set you on the right path to getting started!
Every Business Needs Social Media Because . . .
1. People are on social media
A recent Pew Research Center survey found that 73% of online American adults use social media sites. That’s nearly three-quarters of all American adults! These numbers have grown over time, and more and more small businesses are seeing opportunities in connecting with their customers online. Here are some stats that show why you need a social media presence, regardless of your business type.
2. People are looking for local information
According to a recent study by Nielsen, 50% of local searches lead people to make a purchase within a day. Without a social media presence, you can’t take advantage of these opportunities. So whether you’re in marketing or sales, your business needs an online strategy—and that means having a social media presence and knowing how to use it effectively. Consider what kinds of things people would search for in order to find your products and services.
3. It’s the number one way to market your business
In addition, even if you own a brick-and-mortar shop or are running a professional service. Your ideal customers are increasingly looking for information online. According to Pew Research Center , 7 out of 10 people go online for information when making a purchasing decision. 83% of adults use social media for business purposes. Consumers want your business info and they want it now – so make sure you’re reaching them where they’re at.
4. It’s easy to use and set up
Setting up your social media channels takes a matter of minutes, and don’t require any design or coding knowledge. You can get started on Facebook, Instagram, Tik Tok, etc. in no time. They’re all great places to get more eyes on your product. While there are many advertising platforms out there, social media is where most people spend their time. And who do they spend it with? Friends!
5. It’s an extension of your business
Building a social media presence is easier than you think. In fact, there are plenty of small businesses that handle their own social media marketing without any paid staff. The most important thing to remember is that your business’s Facebook, Twitter, Pinterest and other accounts are yours alone. They represent you, your brand and your company—not some outside agency or consultant.
6. Every platform is different
Free tools are plentiful, and it’s easy to get carried away with social media just for social media’s sake. It’s important to remember that each platform is different, and has its own rules. Before creating accounts or posting updates, take some time to learn about what you can expect from each network.
7. Showcase who you are
Customizing your Facebook page and other social media channels is a great way to demonstrate that you have personality and stand out from competitors. So if you’re a restaurant, for example, spice up your pages with photos of your most popular dishes and offer trivia about them. If you’re a hairstylist, post images of celebrity hairstyles so clients can get a sense of what they can look like if they hire you!
Develop a strategic social media marketing plan with . . .
Above all, Verbo Marketing! Social media is essential to creating brand awareness and promoting your business. If you’re looking for experts in the field that keep up with the trends and ever-changing algorithms we’ve got you covered. Our team of social media managers will strategically plan how to grow your business using the power of social media platforms.