Why Does My Business Need SEO?

digital marketing for business

Your business website needs SEO to grow Search engine optimization is crucial to your website. With rising competition of other business owners, having a website is not enough to establish an online presence. This article will show you what is SEO, how it works, and provide tips for success!

Why Does My Business Need SEO & What is SEO?

SEO stands for Search Engine Optimization. SEO is the process of how web pages are ranked higher by search engines like Google. It’s important as it helps businesses reach their target audience as well as generate more traffic, online visibility and revenue.

SEO is an increasingly competitive field, with many web pages scrapping for a higher rank on the search engine page results page (SERP). There are many SEO techniques that can be used to help web pages rank higher and capture more traffic.

Does My Business Need Local SEO?

Wondering what a local SEO is? Basically, it’s the same thing as “general” SEO. The goal? To bring more visibility to your organization in Google search results. 

Local SEO is the ranking for location-specific search terms. You can use GPS geolocation to help your clients find you when they want something near their location. Simply enter a waypoint and radius on the pages of Google Maps and boom—new leads! Your products and services will come up in location-based searches. 

This is how it works: For starters, if your products and services are only applicable to a certain location or country, your business name and related info will come up in the local area listings for this particular region.

Customers want to find you!

One way Google helps small businesses is by giving them access to SEO. Google My Business helps small businesses become discovered. Companies can submit their information such as business address, phone number, descriptions of services or products, along with images associated with the business. By using Google My Business, brands will be able to get their business ranked higher on search engines, making them more accessible for customers looking for what they offer.

To get the most out of your SEO, focus on how to optimize your website’s visibility on Google. This is how other people will find you if they are searching for what you offer – regional or local competitors notwithstanding.

Want to rank higher?

If you’re not doing enough to rejuvenate your business, you’ll hit a plateau pretty quickly. When you have an easy-to-locate store that appeals to the right demographic, it will help your business grow and establish its roots in the community.

Not only is search engine optimization a cost-effective solution, but it also has a major impact on company growth. However, SEO is time-consuming and a nightmare to manage while running a business. Luckily, there are companies like Verbo Marketing that do this for you. Our local SEO services will ensure your company is more visible than the competition in your vicinity.

Verbo Marketing is here to help Houstonians! We’ll work with you on everything from social media marketing to improving your website’s SEO. Our highly skilled experts help businesses and the community grow online.