Market an ecommerce website can seem like an impossible task if you don’t know where to start. From banners and email blasts to Instagram ads and tweets, there are tons of different ways to market your site — but which ones actually work? In this article, we’ll cover eight different methods that will help boost your site’s visibility and attract more customers so you can sell more products.
1. Write About Unexpected Topics
A great way to attract new customers is by creating content about products related to what you sell. Maybe it’s an extra accessory or product that is related or unrelated, but someone out there needed it. If you’re a hairdresser you can promote hair products or hair accessories and that will attract the audience you are seeking. A restaurant owner can guide customers to walk in the restaurant by sharing information about cookware items or best dinnerware for a nice presentation. The possibilities are endless.
2. Understand What Google Wants
Google is in business to make money, so when it decides how to rank search results for a given query, it aims to return pages that offer information users are most likely to find useful. If your ecommerce site offers products that users have questions about or would like more information on, then you can take advantage of Google’s SEO algorithm by creating quality content (such as detailed product descriptions and how-to guides) on your site that offers answers. Google tools makes it easy to market an ecommerce website.
3. Market an eCommerce Website With Influencers
Influencers are a great way to market your business. They have large followings and influence people’s decisions. You can offer them samples of your product in exchange for them posting about it on their social media profiles or review it on their website. You should also consider affiliate marketing, where you promote other businesses products or services while earning commission if they sign up. And finally, social media is a great way to market products; businesses with bigger budgets should consider paid advertising on Facebook, Instagram or Tik Tok.
4. Market an eCommerce Website & Grow An Email List
While email marketing isn’t new, it is still a highly effective way to reach customers. To market an ecommerce website you must have an email marketing plan. With automated tools, setting up an email newsletter takes minimal effort. These days, businesses of all sizes are turning their attention towards email marketing as one of their primary ways of communicating with leads and existing customers.
5. Host an Online Event
In addition, an online event is a great way to market an ecommerce website. Your e-commerce brand will grow. When done right, it can be an excellent use of your time and money—and it’s easy for people to participate in! With social media, you have access to a huge number of users who may not otherwise have heard about your brand.
6. Add A Landing Page to Your Site
Adding a well-designed landing page can help boost your conversion rates. The result is that you’ll increase sales and attract more visitors who are genuinely interested in buying from you. After all, if they’re not looking to buy, they won’t be around long enough for your site or any other element of your marketing strategy to work its magic.
7. Have Consistent Contact Information
If you change your email address, don’t forget to update all of your contact information—incluiding links and any physical addresses. Consistency helps customers know they can find you, no matter where they are. After all, if customers can’t get in touch with you, how will they buy from you? (source: Wordstream)
8. Use The Right Keywords in the Title Tag, Header Tags, and Meta Description
Include your most popular keywords in your page’s title tag. These are going to be important for SEO, but also for helping searchers quickly determine if your page is what they’re looking for. Using relevant keywords within header tags and meta descriptions can help searchers discover your site from SERPs, too.
We know how to market ecommerce websites!
Verbo Marketing has over 13 years experience establishing ecommerce stores online. Our highly qualified staff can get you online and receiving online orders with the right marketing strategies and plan. We know eCommerce and how it works!
